Operational sales plans have to be like action plans with activities/deliverables, accountabilities, resources, budgets and deadlines. A template for download can be found here.
We propose to develop sales plans starting with the ultimate goal and working backwards through rigorous cause and effect logic (= necessary and sufficient conditions), through obstacles and finally to realistic individual actions.
The review and follow up of sales plan achievements should be be done with a simple red / green traffic light visualization methodology. Take a look at this sales reporting template.